Consumer promotion

Independent retailers are at the heart of the UK Cycling Community. Unlike national chains, The Cycling Experts retailers are owner run and managed, with a real passion for cycling running throughout their businesses, delivering true consumer choice, service and knowledge.

The Cycling Experts have a critical part to play in the growth of cycling and this platform is here to assist in getting more people on bikes via quality products and service.

To maximise the consumer experience the Business Search on The Cycling Experts includes all consumer-facing cycle businesses including membership clubs, training organisations, activity centres and many more. 

Promoting what's special about the services and products you offer to a national audience will increase consumer awareness, footfall and ultimately sales. 

Consumer visitation to The Cycling Experts website is at record levels and growing exponentially, with Jobs and the Business Search being the major attractions.

The business search allows any public facing cycle organistion to be original and memorable so they stand out to potential customers. It is the most comprehensive bike business listing in the UK and is accessible by thousands of web visitors a month.

All cycle retailers can create their own unique promotional listing including:

• What's special about your shop
• Accessory, bike and clothing brands stocked
• ACT membership
• Cytech accreditation
• Other value-added services e.g. Ride it away cycle finance, cycle hire etc.
  
• Shop photo, logo
  
• Employee pictures
• Website links
• Opening times

If you have a website, the listings can help drive more visitations; if you don't then this is a great way to get online without incurring any costs.

The business search feeds an increasing number of other popular sites enhancing not only visitation but also opening up your business to different types of consumer.   

The following websites utilise or link directly to The Cycling Experts business listings:

• British Cycling - the National Governing Body for cycling in the UK
• Cycling UK - the national cycling charity, which inspires and helps people to cycle and keep cycling
• Why Cycle - a popular website for new and returning cyclists with a plain speaking, informative approach
• cycle.travel - city guides, community tools and a great route planner, put together with the aim of getting more people cycling more often

2. If you are already listed and need to edit your business details, login to My ACT and look for the 'My consumer promotion' box.

3. If your business is not currently listed but you want it to be join the ACT, free memebrship options are available.

4. Once your listing is live, check it over to ensure all of your details are correct. You can edit your listing at any time at My ACT. 

The Cycling Experts listings are free to all relevant consumer facing businesses. 

Business name
Address
Phone number
Company logo
Website link
Map and directions to your business
Personalised description of your business
Accreditation (e.g. Cytech, ACT membership)
Value added services e.g. bike hire, product demonstrations, retail finance
What brands you stock
Opening hours
Pictures of your staff
If you have any jobs being advertised

Directory listings will be listed according to your membership i.e. gold members will be given preferential listings at the top of the directory, then silver and My ACT listings respectively.

In order to give consumers accurate search results, geographic searches will not display businesses according to membership, but according to distance from the chosen area. 

All consumer facing cycle businesses are entitled to a FREE Cycling Experts listing. Please refer to the 'How do I add or edit a listing?' section for full details.