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15 Apr 2025

Retail Crime Remains Alarming - Bira's Latest Survey Reveals Urgent Need for Action

11 Apr 2025

Bira has cautiously welcomed the Prime Minister's announcement this week on plans to put 'thousands of Bobbies back on the Beat' with a new neighbourhood policing guarantee.

11 Apr 2025

Cycling UK has called for greater, targeted investment in cycling infrastructure across the UK to help more women feel safe and confident to cycle, with the charity urging Government to commit...

10 Apr 2025

Graeme Stickells, Head Trainer at South Africa’s only Cytech training centre Torq Zone Academy, is recovering from a life-threatening hit-and-run incident — and a crowdfunder has...

9 Apr 2025

Seven in ten cyclists in the UK have had their bike stolen, with the average cost of a stolen bike at £612.80 bringing the total estimated cost of thefts to £2.4 billion, according...

8 Apr 2025

MPs from multiple parties are pushing for Cycle to Work scheme to be expanded to include more people, including pensioners and freelancers, with the aim of encouraging more people to cycle.

2 Apr 2025

New regulations around recycling, known as ‘Simpler Recycling’, will soon require non-household municipal premises, including businesses, schools, and hospitals, to separate food...

2 Apr 2025

WorkNest has provided ACT members with essential resources covering statutory employment rates and the upcoming Employment Rights Bill, with the updates aimed at helping independent...

1 Apr 2025

Bira has voiced serious concerns over the latest figures from the BRC-NIQ Shop Price Index for March 2025.

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Bike Shop of the Month

Posted on in Cycles News

Each month the ACT, in partnership with Bikesoup, recognise one cycle retailer as the Shop of the month.

The Shop of the month benefits from appearing on the home page of The Cycling Experts and the ACT websites, accessible by up to 600,000 web visitors a month.

The Cycling Experts benefits from traffic directly from British Cycling, Why Cycle, Bike Hub, Sustrans, Bike Week and Bikesoup, which all utilise or link directly to the Experts Business Listings. The combined traffic from all of these sites exceeds 4 million unique visitors a year.

To be considered as a future Shop of the Month, make sure your promotional listing is up to date. All cycle retailers have a basic entry with the option of creating their own extended, unique, promotional listing, click here to find out more.

ACT Shop of the Month | December | Bourton Cycles

Bourton Cycles is located in the historic, picture postcard village of Bourton-on-the-Water in the heart of The Cotswolds, close to the crossing of the River Windrush and Roman road, the "Fosse Way". Surrounded by stunning Cotswold scenery, Bourton is the perfect place to set off on a cycling adventure whether that be a gentle leisure cycle taking in the local pubs and tea rooms, to the more adventurous long distance treks with plenty of deceptively challenging hills on offer. With the village very much a tourist centre, Bourton Cycles has a fleet of hire bikes to offer the visitor, including a couple of tandems for those happy to test their teamwork.

The shop is owned and run by husband and wife team Kev and Sue Whitehill, both very keen cyclists. They manage the business side of the shop with the mechanical work being looked after by Andy, a Cytech Level 3 mechanic and enthusiastic mountain biker.

Kev willingly test rides new road kit (any excuse to be out on his bike!) whilst Sue is a keen triathlete and is an organiser of the first Bourton Triathlon to be held over the weekend 22-23 June 2013. The shop and its club actively take part in sportives and triathlons proudly wearing Bourton Cycles kit.

Bourton Cycles sell a broad mix of road, MTB and hybrids from Cannondale, Merida, Marin and Dawes with all sales backed up by excellent after-sales service from the superb on-site workshop, keeping all customer bikes in prime running order. From custom builds of bikes and wheels, to gear servicing and checking brakes the focus is very much on the customer. A good range of accessories and clothing from the likes of Shimano, Cateye, Endura and Altura are stocked, so all cycling requirements are covered.

Another hook is being ‘female friendly ' with women specific advice on saddles, bike-fit and clothing. The shop prides itself on being part of the local community. This year Bourton Cycles offered mechanical support to a road sportive routing through The Cotswolds and took a cycle themed part in the Jubilee celebrations in the village. Saturday rides from the shop are open to anybody that enjoys cycling.


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