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19 Mar 2026

This one's sobering: 42% of small businesses reported a cyber breach in 2024, according to the National Cyber Security Centre. And it's not just massive corporations being targeted. It's small,...

19 Mar 2026

The Chancellor held a roundtable discussion on a future high street strategy last week, with Bira the sole voice representing smaller retail businesses. Read an update on Bira's place at a...

18 Mar 2026

An independent bike shop is refusing to sell or repair e-scooters over concerns about how they are being used, with the area’s police force backing the call and urging others to follow...

17 Mar 2026

Walking, wheeling and cycling across the Liverpool City Region are saving the NHS £53.8 million every year, according to the latest Walking and Cycling Index, with cycling playing a key...

13 Mar 2026

Findings from consumer rights publication Which? add to calls from the E-Bike Positive campaign to better scrutinise these sites and promote quality e-bikes from reputable manufacturers and...

6 Mar 2026

The Metropolitan Police have seized more than 50 illegal e-bikes during a two-day crackdown in London as part of a wider effort to tackle crime linked to illegally modified electric bikes.

5 Mar 2026

ACT parent company Bira has warned that the Chanellor's Spring Statement offered no new support for high street businesses, as rising tensions in the Middle East threaten to push up energy...

4 Mar 2026

The UK cycle industry were brought together at COREbike 2026, with retailers, distributors and industry partners gathering for several days of meetings, networking and product showcases.

3 Mar 2026

A Scottish bike repair shop and cafe has recently moved premises into a bigger unit thanks to a growth in business, with the local council noting the positive impact it would have on the local...

26 Feb 2026

Here's one that often surprises people: professional indemnity insurance. It's not just for lawyers and accountants. Joanna Evans, Head of Bikmo for Business, explains in the next installment of...

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Norwich named the UK’s most cycle-friendly city

Posted on in Business News , Cycles News

Norwich has triumphed ahead of Newcastle and Belfast to be named the most cycle-friendly city in the UK, scoring  high marks for categories like cycle routes, bike sharing schemes and cycle-friendly weather conditions.

Norwich market

Around 2,000 adults were surveyed as part of Saga's Cycling Cities campaign to determine the most cycle-friendly cities in the UK.

Newcastle came second with the largest number of sharing scheme options followed by Belfast, Nottingham and Glasgow, which also scored highly across these categories. In other locations, cities such as Edinburgh received praise for their extensive network of cycling routes, however, the city received a zero score in terms of bike availability, as its bike sharing program was discontinued in 2021.

Just missing out on being in the top five, Manchester came in sixth place, scoring highly for its cyclist safety, bike shops and bike sharing schemes.

London came in last place at number 17, below Birmingham.

The factors considered in the survey were bicycle usage, the availability of bike share schemes, cyclist safety, the likelihood of bike theft and the impact of local weather conditions, such as average rainfall, on cycling.

The survey also found:

  • 19% of over 50s choose cycling as an activity to keep physically active, while 86% cycle for leisure or as a hobby.
  • Dangerous roads are the biggest barrier to cycling — cited by 57% of non-cyclists.
  • Most people learnt to ride a bike between the ages of 5 and 10 (59% of respondents).
  • London is the region where cyclists are most likely (35%) to say they cycle to stay physically active, compared to 17% in the East of England.

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