The Association of Cycle Traders (ACT) is the largest cycle trade membership organisation in the UK and has been promoting cycling for over 100 years.
The ACT represents the interests of c.4000 businesses involved in the cycle industry through promotion, business support and skills development. If you're not already involved then join now - you can even become part of the community for free!
Click here to view the ACT portfolio of essential business services.
If you are looking for the ACT's consumer site visit: thecyclingexperts.co.uk.
The ACT is committed to the longevity of speciality cycle retailing, an over-arching brand available to all independent retailers engaged in the UK cycle market.
The independent cycle retail community is the most important and wide-reaching contributor to the growth of cycling in the UK. Through a network of partnerships the ACT delivers a range of services to support specialist cycle retailers.
- Consumer promotion
- Sales development tools
- Commercial cost savings
- People, recruitment and skills development
Consumer promotion
The ACT continually invest in the creation of consumer focused initiatives which deliver service and value to cyclists throughout the UK via the independent cycle retail network.
Independent Retailers Confederation
ACT is a leading member of the Independent Retailers Confederation (IRC) representing over 100,000 independent retailers throughout the UK.
The ACT represents a diverse business network in terms of regionality, size of business and cycling styles throughout the UK.
The ACT strives to support the interests of all of its members and receives no external financial support.
ACT's day to day activities are administered by a specialist third party organisation (ActSmart).
ActSmart is a business support organisation for specialist retailers and their supply partners across multiple specialist retail channels.
ActSmart has over 5000 subscribers making it one of the fastest growing specialist business support organisations in the UK and is is staffed by a dedicated team of people and supported by a network of specialist partner businesses.
The ACT works in partnership with ActSmart to deliver a range of services to support specialist business needs in the cycle trade.
